The InBetweeners’ Journey
August 19, 2014 Leave a comment
By Amy Brandt, Sarah Breen, Kerri Gardner and Allison Liedtke
Mentors: Alan Chen and Dillon Eng
Our Product: Account Performance Monitor
Our product is a dashboard specifically created to help the Digital Advertising Advocates (Specialists) manage their accounts. When the page loads, a specialist can select their name and that loads their data from the database. Then the specialist can filter by any combination they choose (including none specified at all) from the following filters: customer, package, service type, and search engine. The main feature of the dashboard is a graph that keeps track of the average spend-to-target ratio for the last three months. In addition to that, it keeps track of the current underspend for all of that specialist’s accounts and the current streak for number of days that there has been no underspend.
Why It Is Useful
This dashboard is useful to the specialists because it is faster and more efficient than the current Tableau dashboard the specialists are using. In addition, our dashboard is focused and more user friendly. This dashboard is also useful because the graph shows the average spend to target ratio for the specialist. This means it shows the amount of money spent divided by the target budget. The closer the line is to one, the closer they are to spending their target amount for that month. The dashboard is also useful because it shows the underspend amount. This helps the specialist know when they need to spend more on a certain account. The specialist can easily switch between the filters without hassle, and the information is updated almost immediately.
How it works
From our internship experience this summer, we have taken away many insights and a tremendous amount of useful knowledge. First of all, we were all able to gain experience in technology and programming. This experience will really benefit us as we head off to our first year at college and begin to consider where we want to work in the future. Something that was especially important in relation to technology and programing was our exposure to both the backend and frontend sections of our project. This enabled us to have a well-rounded knowledge of how our project was built. In addition, we leaned a lot about teamwork and how a team runs at a software company. For example, we learned about how to act within a team and that it is often necessary to split up tasks individually or between partners. We also learned about agile development and the benefit of daily standups and weekly sprints. This goes along with another take-away of ours, which is agile development. While creating our project, we saw the advantage of breaking down a big project by creating small and achievable goals. This is valuable because it meant our project was always evolving and it was helpful to complete one small, focused task, get it to work, and then move on to another. Our final takeaway is the idea that one learns from their mistakes. Throughout the internship we each had different struggles we had to work through. These struggles, although difficult at the time, taught us a lot about programming and ended up benefitting our project by making it stronger as we worked through them.
Besides the experience we gained in programming and software development, we gained insight on Cobalt as a whole and useful advice for the future. Leaving this internship, we have a good sense of what Cobalt does and how our project can affect the company. In addition, every Friday the girl interns would attend a lunch where we would meet with an employee of Cobalt and discuss their career. This was very insightful because we received helpful advice for things like interviews, following your passion, and not letting men dominate in your career. In a nutshell, working at Cobalt was a very enjoyable experience for all four of us and we gained an immense amount of knowledge.